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Harshad Madhukar Potdar

Harshad Madhukar Potdar

Creative Head

Rising India

Harshad is a seasoned media practitioner with over two decades of experience across broadcast, digital, and cinematic platforms. Specializing as a Creative and Online Director, he has worked extensively on high-profile international formats including Indian Idol, India’s Got Talent, and X Factor India.

Experience

22+ Years

Phone

8652553311

Email

harshad.potdar@magnumopus.in

Personal Biography

His career is marked by notable achievements, including spearheading the launch of a lifestyle TV channel within 55 days during a global lockdown, which reached the No. 1 position in its genre within just seven days. He also directed India’s first baking reality show, Baker’s Studio on Zee TV, which received both the Indian Telly Award and ET Brand Equity Shark Award.

Harshad combines a research-driven approach to storytelling with strong technical expertise in editing and emerging GenAI tools. With a legacy in writing and a continuous focus on innovation, he brings a balance of creativity and technical precision. At TSMH, he leads the creative direction for projects such as Menomind.

Professional Skills
Creative Scriptwriting
95%
Creative Direction
95%
AI Generated Content
95%
Video Shooting & Production
90%
Post Production Management
90%
Educational Qualification
1st
Bachelor of Computer Science

University of Pune (2002)

2nd
Masters in Communication Studies (Video Production)

University of Pune (2004)

Activities

  • AI Generated Video Content Development
  • Video Production & Direction
  • Creative Direction for Media Projects
  • Scriptwriting & Story Development
  • Post-Production Workflow Management
  • Integration of GenAI Tools in Media
Work Experience
  • Zee Entertainment Enterprises Ltd – Project Lead (Zee Zest | Living Foodz | Zee Khana Khazana) – 13 Years
  • BBC Worldwide – Creative Director – 8 Months
  • Colosceum – Creative & Online Director (MasterChef India) – 9 Months
  • Miditech – Head of Post Production (Indian Idol S4) – 15 Months